Product management
Product marketing
AI generalist

Productbuilderwho ships.

I take a real problem from the first conversation to a live product. Product management for the judgment, product marketing for the launch, AI in the loop for the speed.

Send me a problem See the work

A year and a half in product management·six marketing internships·five products since July

Open to product rolesHyderabad, IN

HealthcareBFSIInsuranceEnergyHR techEnterprise softwareConsumer appsRetailNonprofits

The story, in five chapters

I’m Deekshitha Sreerala. I started in marketing, where I learned to listen. Product management taught me to turn what I heard into something that ships. This year I learned to build the thing myself. Now I can take an idea from the first conversation to launch day, with AI in the loop.

Sonipat · 2020 to 2023
It started with people
Design Thinking, Product and Brand Management, and Introduction to Marketing were the courses that shaped me at O.P. Jindal Global University, with Strategic Management, New Venture Planning and Managing Creativity and Innovation close behind. Together they gave me a structure I still use: understand the problem in its full width and depth, map the workflows and systems around it, then ask whether it is worth solving at all. The clubs gave me the practice. Vice-President of the HR Club, core team at RHAMS, our marketing initiative, and film for Aperture, the photography society. In the final year I was also an academic assistant. I graduated with a 7.91 CGPA, an Outstanding grade in nearly every course, two semesters at a perfect 8 of 8, and a habit of watching how people actually behave.
Delhi, Mauritius, Singapore, Bengaluru · 2020 to 2022
Marketing taught me to listen
Six internships over my semester breaks, about a year of work in all, every one of them on the market side. Campus ambassador for Younity.in and social media marketing for Bookmypg in first year. Digital marketing for Panda & Wolf Holding in Mauritius. Research for PM.Haze, a citizens’ movement against haze pollution in Singapore. Marketing for Woolworths in Mauritius, then digital marketing and search for Plum in Bengaluru. Three countries, six very different businesses, and the same lesson every time: nobody cares about a feature until you understand their day. It is still the first question I ask about any product.
Indian School of Business · 2023
The summer product management got its name
Straight after graduation I took the Product Management programme at ISB Executive Education: competition analysis, roadmaps, prototyping, A/B testing, and a food-delivery capstone on process excellence. I graduated top of the cohort with a perfect score. The score mattered less than what came with it, a name for the work I wanted to do. Sit between the customer, the business and the engineers, understand why a product should exist at all, and make the calls that turn a problem into something people use.
Hyderabad · 2025 to 2026
Real products, real users
Then came a year and a half of full-time product work. I joined Algoleap’s Digital Studios as a management trainee and learned by shipping: MVPs across banking, insurance, energy, HR tech and enterprise software, wearing whichever hat the week needed, from business analysis and service design to rapid prototyping. I also took over a cross-domain Community of Practice and grew it. At Sutherland I worked in Healthcare Digital Engineering on a medical coding platform moving from fully manual work to autonomous coding. My part was the front of the problem: understanding every persona’s day, breaking the workflow down, cutting the screens to the ones that mattered, and writing the requirements and journey maps engineering could build from. I sat with the developers to learn what the backend could and could not ship, benchmarked the LLM output we relied on, and stayed until the product was tested and ready to go live. None of it was mine alone. The best part of that year was the team that carried it together.
Outskill · 10 to 23 August 2026
Then I learned to build
In August 2026 I did Outskill’s AI Generalist Accelerator, fourteen days of prompt engineering, workflow automation with n8n, no-code product development, voice agents, MCP integration and multimodal AI. The tools were the syllabus. The lesson was judgment: which one to reach for, for which job, and when to ignore the shiny one. Alongside the workshops ran a 48-hour hackathon. The brief was a collaborative note-taking app. I shipped GroveStudio and went a step further: shared spaces where teammates write live and watch each other’s words land, a board that assigns every next step with a deadline and a reason, and a studio that turns the notes into summaries, overviews and follow-ups. Since then I write code every day with Claude Code and Cursor beside me. People call it vibe coding. I call it the fastest product education I have had. By then I had also finished Agile Meets Design Thinking at UVA Darden and a Generative AI Mastery workshop at BITS Pilani Hyderabad, and since late August I have been advising an AI-native startup and rural nonprofits pro bono. I am not done learning. I doubt I ever will be.

Where I sit

Systems thinking keeps the parts honest with each other. Design thinking keeps them honest with the user. Between the two, product management and product marketing stop being separate jobs.

Right now

Buildinggrovestudio.io and cuspai.io are live. Buddy is in closed beta. ProxyPaw is live and piloting in one community.
AdvisingPro bono product and marketing direction for an AI-native startup, and AI literacy work with rural nonprofits.
LearningCode every day. Every AI release note that matters, read the day it lands.
LookingProduct management or product marketing roles where AI is part of the work.

The offer

Give me a problem

Send one you have been sitting on. I come back with a working MVP within 24 hours, free.

Send one over

Numbers, not adjectives

from idea to live product, grovestudio.io

products shipped since July

internships in three countries, a year of work in all

ISB Product Management, top of the cohort

01How I find what to build

Pain to Gain

Every product starts on a board, not in an editor. Conversations become pain points, pain points get ranked, the biggest gap becomes the opportunity. Then I build. Shown here: the research behind cuspai.io.

Research board · “who's keeping up with AI tools?”

Pain points · what people told me

“Codex, Claude Code, Cursor… which one is for me? I can barely use ChatGPT.”
“New tool every day. I gave up keeping track.”
“I have an idea and no tech background. Where do I even start?”
“I can pay for one tool, not five.”

Ranked by how often it came up

01Which tool for what100
02Idea → stack paralysis78
03Can't keep up64
04Budget, free vs paid47

Gain points · what they'd pay attention to

→ 01Pick interests once → 3 daily reads, newsletters, podcasts. Done.
→ 02Describe the idea → get a research → design → build → deploy stack.
→ 03Free on the left, paid on the right. Mix what you can afford.

Opportunity

One place that keeps you on the cusp of AI and turns “I have an idea” into a stack you can afford. That became cuspai.io.

The loop I run on every build

01 · Research

conversations, data

02 · Pain points

cluster, rank

03 · Gain points

what changes for them

04 · Opportunity

the gap worth the bet

05 · Ship

MVP, live, learn

02Selected work

Show & Tell

Five builds. Each one started as a problem worth solving, with a board like the one above behind it. Hover a card; click through to the live product.

Built in 48 hoursOutskill hackathon · Aug 2026Live

GroveStudio.io

Zero to live in 48 hours.

The brief

A collaborative note-taking app, in 48 hours. Notes are where most teams’ decisions go to die, so I treated the brief as the floor, not the ceiling.

What I built

Shared spaces where teammates write live and watch each other’s words land, private spaces that stay private, a board that assigns every next step with a deadline and a reason and notifies the owner, and a studio that turns the notes into summaries, audio and video overviews, mind maps and gentle check-ins until the task is done. Nothing to install; join with a six-character code. Frontend, backend and live integrations, shipped end to end.

Hour 0 to 6
Problem statement, market scan, scope cut
Hour 6 to 24
Frontend flows, data model
Hour 24 to 42
Backend, API keys, integration hell
Hour 42 to 48
Deploy. Live.

Visit live

Live02

cuspai.io

Pick a stack in minutes, not weeks.

The problem

Keeping up with AI tools is a job in itself, and turning an idea into a stack is where most people stall.

What I built

Pick interests once and get three daily reads, newsletters and podcasts. Describe an idea and the Build tab lays out a research, design, build and deploy stack, free tools on one side, paid on the other.

DiscoveryTool-stack

Visit

Existing product · use case03

SafeRide Priority × Uber

Safety first, inside the app people already use.

The problem

Some riders need safety before speed, and a mature product has little room for a new mode.

What I built

A safety-first priority ride mode designed inside Uber’s constraints: the user, the flow and the trade-offs, framed the way a product team would have to frame them.

Feature designCase study

View

Closed beta04

Buddy

A journal that never leaves your phone.

The problem

Journaling apps ask for your most private thoughts and then send them to a server.

What I built

Local-first journaling with inference on the device, so entries never leave the phone. AI as a thinking partner that surfaces patterns, never another chore.

Privacy-firstOn-device AI

Visit

Live05

ProxyPaw

A walker you can trust, on your schedule.

The problem

Pet owners in apartment communities need walkers they can trust, on a schedule that fits their week.

What I built

A two-sided marketplace with verified walkers, hourly and daily bookings and a subscription loop. Piloting in one community; a myGate extension is next.

MarketplaceTrust & safety

Visit

03The route so far

Where I’ve been

Six internships in three countries, then a year and a half of full-time product work. Scroll and the marker follows.

From the globe to the map·real coordinates

The route so far

Five stops, three countries

Sonipat to Hyderabad, in the order I lived them. Pick a stop to go straight there.

’20–23
BBA (Hons.), O.P. Jindal Global University, Sonipat
CGPA 7.91 of 8, an Outstanding grade in nearly every course, and an academic assistant in the final year. The subjects that stuck: design thinking, product and brand management, marketing, analytics, strategy, new venture planning. Vice-President of the HR Club, core team at RHAMS, core member of Aperture and Kala Club.
Business schoolMarketingDesign thinking01 / 10
’20–21
First internships: Younity.in, Bookmypg, Panda & Wolf Holding
Campus ambassador for Younity.in in Delhi, social media marketing for Bookmypg, then digital marketing for Panda & Wolf Holding in Mauritius. Small teams, real customers.
Consumer internetSocial mediaDigital marketing02 / 10
’21
Research Assistant, PM.Haze, Singapore
Research for a citizens’ movement against haze pollution. My first look at how evidence becomes a campaign.
NGOResearch03 / 10
’22
Marketing Executive, Woolworths, Mauritius
Advertising and search for a retail brand, in a market I had to learn from zero.
RetailAdvertisingSEO04 / 10
’22
Digital Marketing Executive, Plum, Bengaluru
Digital media and search. I learned to read the numbers before touching the copy.
Digital mediaSEO05 / 10
’23
Product Management, ISB Executive Education
An intensive with a food-delivery capstone on process excellence. Graduated top of the cohort with a perfect score. The programme that gave the work a name.
Product management06 / 10
’25
Management Trainee, Algoleap Technologies, Digital Studios
MVPs across banking, insurance, energy, HR tech and enterprise software, wearing every hat from business analysis and service design to rapid prototyping. Contributed to an enterprise global-mobility solution and an early agentic co-pilot for enterprise apps. Given a cross-domain Community of Practice and grew it.
Enterprise softwareBFSIInsuranceEnergyHR tech07 / 10
’25–26
Associate Product Manager, Sutherland Global Services
Healthcare Digital Engineering. With the team, took a fully manual medical coding workflow toward a smart, autonomous coding platform. I owned the discovery side: workflows broken down, screens cut, personas mapped, journey maps and requirements written so engineering could build from them. Dashboards personalised to each persona, LLM output benchmarked, privacy and compliance kept in scope, and the product tested and ready for go-live.
HealthcareAICompliance08 / 10
Aug ’26
AI Generalist Accelerator, Outskill
Fourteen days, 10 to 23 August: prompt engineering, n8n automation, no-code product development, voice agents, MCP, multimodal AI. Alongside it, a 48-hour hackathon where GroveStudio.io went from a brief to a live product. Four more products since, each one starting from a problem worth solving.
AI toolsHackathonFounder mode09 / 10
Now
AI & Product Consultant, independent, pro bono, since late August 2026
Product and marketing direction for an AI-native simulation and decision-prediction startup: a Marketing OS and a Sales OS built on agentic, multi-agent workflows, with SOPs and task routing that let a tiny core team run a fleet of agents. For rural NGOs and NPOs, AI literacy and digital transformation: agents, SOPs, marketing tooling and AI assistants that make knowledge easier to reach.
AI-native startupNonprofitsAgentic workflows10 / 10

CredentialsClick any card for the full scan

ReferencesIn their words

Three people who taught me, on what they saw.

“Deekshitha is an extremely reliable and organized person, her go-to attitude was a real plus for the company. I admire the dedication she puts in all her work and her willingness to assist in other areas as well.”

Lisa David

Content writer, PR and communications

My mentor during the Panda & Wolf Holding internship · 2023

“Deekshita has undoubtedly been one of my best students. While her academic performance and extracurriculars speak for themselves, I want to highlight her excellent memory and meticulousness. She recently quoted a comment I had made in class many months ago.”

Prof (Dr.) Sunil George Mathew

Marketing academic, years in industry before teaching

Taught me Introduction to Marketing at JGU, where I was class representative · 2023

“An effective and efficient communicator, she represented student interests with conviction, reasoning and respect. I found her to be a critical bridge between student and myself in the class. To me, she epitomises integrity and intelligence in her work.”

Sneha Kadyan, PhD

Sociologist and social sustainability expert

Taught me sociology at JGU · 2021

IdeateValidateDesignBuildTestLaunch

How I work

Humanin the loop

Automate everything repetitive. Keep a human on judgment, taste and direction. AI drafts faster than I do and I decide better than it does, so we ship together.

Open to every industry and domain right now. Healthcare and enterprise workflows are where I have spent the most time.

From idea to launch · click a step

Step 01 of 06

Ideate

Start with why this should exist and for whom.

Sit in the conversations, read the complaints, watch how people work around the gap.
Write the problem in one line a stranger would understand.
Name the person it is for before naming the feature.

What comes outA one-line problem statement and the person it is for.

ToolkitWhat I work with

Product

Roadmaps
PRDs and BRDs
User stories
Sprint planning
Jira
Confluence
Notion
Miro

Research and design

Design thinking
User research
Journey mapping
Service blueprints
Process mapping
Figma
A/B testing

Build

Claude Code
Cursor
Figma Make
v0
Vercel
Supabase
PostgreSQL
REST APIs

AI and automation

Agentic workflows
Multi-agent SOPs
Prompt and context engineering
LLM output evaluation
Human plus agent teams

Go-to-market

Positioning
Landing pages
Growth experiments
SEO
Content
Stakeholder management

04Off the record

Scratch pad

The things I’d tell you over coffee, pinned here instead.

Release radar

Every AI release that matters, read the day it lands.

Model launches, agent frameworks, the tools that quietly change how products get built. Ask me for a stack recommendation. I keep one ready.

Writing · on LinkedIn

Aperture

Shot film for the photography society at university. Constraints made every frame count. That lesson runs through everything I scope.

Strings attached

Violin and ukulele. Practice is product sense for the ears.

Hands on

Art, sculpting and interior design. Making things by hand keeps the product decisions honest.

Someday

An organic farm with embarrassingly good ops.

Travel rule

Collect local markets and home-cooked meals, not souvenirs.

For human good

A science and tech nerd who tracks every meaningful AI release and wants it built ethically, for people first.

Running list

ship GroveStudio in 48h
launch cuspai
Buddy out of closed beta
ProxyPaw as a myGate extension

05 · The challenge

Free · for real

Give me your problem.I'll hand back an MVP.

I like to show and tell. Think I might be the right fit? Don't take my word for it. Send me a problem you've been sitting on. I'll come back the way a business person would think, the way a product manager would think, and with a working MVP. Within 24 hours. Free.

1 · you send

The problem, who has it, and one line on why it matters.

2 · I think

Business lens, product lens, scope cut to what proves the bet.

3 · you get

A live MVP link and a short note on what I'd do next.

Prefer email?

deekshitha.sreerala@gmail.com

the clock starts when I hit reply

Productbuilderwho ships.

It started with people

Marketing taught me to listen

The summer product management got its name

Real products, real users

Then I learned to build

Pain to Gain

Show & Tell

GroveStudio.io

cuspai.io

SafeRide Priority × Uber

Buddy

ProxyPaw

Where I’ve been

Five stops, three countries

BBA (Hons.), O.P. Jindal Global University, Sonipat

First internships: Younity.in, Bookmypg, Panda & Wolf Holding

Research Assistant, PM.Haze, Singapore

Marketing Executive, Woolworths, Mauritius

Digital Marketing Executive, Plum, Bengaluru

Product Management, ISB Executive Education

Management Trainee, Algoleap Technologies, Digital Studios

Associate Product Manager, Sutherland Global Services

AI Generalist Accelerator, Outskill

AI & Product Consultant, independent, pro bono, since late August 2026

Three people who taught me, on what they saw.

Humanin the loop

Ideate

Scratch pad

Give me your problem.I'll hand back an MVP.